Kate Upton for Guess

I have always been a big fan of Guess ads. Unlike most fashion ad campaigns, Guess doesn’t use stick-skinny models wearing an assortment of clothes with odd hair and makeup — the brand chooses gorgeous models with perfectly enviable curves. The ads are usually reminiscent of old glamour complete with big hair, red lips, large sunglasses, and beautiful dotting male models.

Kate Upton’s new Guess Spring 2011 photos for both the accessories and lingerie lines are no exception. The blonde bombshell looks classy yet sexy dressed in pin-up girl styles, her hair set in large, loose curls. The ads are both fun and full of sex appeal. They’re inspiring to me — I find myself wanting to hang all of these on my walls to look at while I pick my outfit for the day.